Bad Bunny criticized over divisive Super Bowl halftime show choice that many say “encourages” cultural division.

Bad Bunny ended his Super Bowl LX halftime performance with a message he framed as unifying — “together we are America” — but critics were quick to denounce the show as polarizing, with some labeling it divisive and even “degenerate.”

The Puerto Rican superstar delivered the entire performance in Spanish, making no apparent effort to accommodate the roughly 78% of U.S. households that primarily speak English. Bad Bunny had previously brushed off criticism of his selection as halftime headliner, joking that anyone upset had “four months to learn Spanish.”

Musician and actor Steven Van Zandt of The Sopranos and the E Street Band criticized the approach on X, writing that while reaching Latino audiences is understandable, producing a show exclusively for one demographic crossed a line. He added that the lack of subtitles was a mistake, arguing that captions could have helped bridge divides rather than deepen them.

Former President Donald Trump also weighed in, blasting the halftime show on Truth Social. He called it one of the worst performances in Super Bowl history, saying it failed to reflect American values of success, creativity, and excellence. Trump further criticized the choreography as inappropriate for children and claimed viewers could not understand the lyrics.

Trump had previously said he would not watch the Super Bowl after the left-leaning artist — whose real name is Benito Antonio Martínez Ocasio — was announced as the halftime performer at Levi’s Stadium.

Much of the show unfolded on a stage designed to resemble a sugarcane field, where performers dressed as migrant laborers harvested crops, wiping sweat from their brows. Bad Bunny moved through the scene, passing street vendors, elderly men playing dominos, nail salon workers, and a group of scantily dressed women standing near stacks of cinderblocks — imagery seemingly meant to evoke construction sites.

The performance prominently featured occupations commonly associated with migrant labor, underscoring what critics described as a deliberate political message from the outspoken anti-ICE artist.