Justin Bieber sparked buzz after revealing a large back tattoo while performing shirtless at the Grammy Awards. The artwork—believed to depict the face of his wife Hailey Bieber—quickly became a talking point online, with reactions split between admiration and criticism.

The tattoo sits prominently at the center of Bieber’s back. Fans noted its resemblance to Hailey’s 2020 Elle magazine cover, portraying a woman with long hair and angel wings—closely mirroring the model’s look in that shoot. Many praised the gesture as romantic, with comments like, “Justin Bieber really tattooed Hailey’s face,” and “I need a man like that.”

Others, however, were less impressed. Some argued the likeness wasn’t convincing, joking that it looked “like a faded Jesus portrait,” while questioning how celebrities could end up with subpar tattoo work.

The debate also revived memories of Bieber’s past ink inspired by his ex, Selena Gomez. That earlier portrait—once on his wrist and also based on an Elle shoot—was later covered up after their breakup.

This year, Bieber attended the Grammys with Hailey and earned four nominations, including Album of the Year and Best Pop Solo Performance. Although he didn’t take home a trophy, he made headlines with a performance of his song YUKON, marking his return to the Grammys after a four-year absence.

Fans are now eagerly awaiting his rumored appearance at Coachella in April—expected to be his first major U.S. concert in years. Hailey is said to have encouraged him to accept the festival slot.