NEW YORK — A plush monkey from IKEA has suddenly become one of the internet’s most sought-after toys after a tear-jerking viral video sent demand soaring — and resale prices climbing as high as $350 on eBay.

The soft toy, which had previously flown under the radar in IKEA’s children’s section, exploded in popularity after a social media clip showed a child clinging to the stuffed monkey during an emotional moment. Viewers quickly rallied around the toy, turning it into an unexpected symbol of comfort and nostalgia.

From Store Shelf to Internet Sensation

Within days of the video spreading across TikTok and Instagram, shoppers began rushing to IKEA locations and the retailer’s website to purchase the plush. Many reported that the monkey sold out almost immediately.

Secondary marketplaces soon reflected the surge in demand. Listings for the toy — originally priced at a fraction of resale costs — appeared on eBay for hundreds of dollars, with some sellers asking up to $350.

Online marketplaces often see dramatic price spikes when products go viral, particularly if stock is limited or discontinued.

IKEA Responds

IKEA has not announced whether it plans to restock the plush monkey, though the company acknowledged heightened interest in certain soft toys following recent online trends.

Retail analysts note that viral moments can create sudden, unpredictable demand spikes, especially for sentimental or “comfort” items.

The Power of Viral Emotion

The episode underscores how social media can transform everyday products into cultural phenomena overnight. What began as a simple stuffed animal became a symbol of tenderness and resilience — and a must-have collectible for thousands of fans.

For now, shoppers hoping to snag the monkey may have to wait for a potential restock — or pay a steep premium on the resale market.