The way Kendall Jenner addressed the so-called “Kardashian curse” has left social media buzzing.

Recently, Kendall appeared in a bold new advertisement that directly plays on the long-running rumor surrounding the Kardashian–Jenner family—the idea that men who date the sisters tend to suffer a downturn in their sports careers. In the commercial, the model is seen at a lavish seaside villa, wrapped in a luxurious robe and projecting her trademark cool detachment.

Looking straight into the camera, Kendall declares: “Any basketball player who dates me always ends up going through a slump.” Moments later, she strikes a match and tosses it into a basket filled with basketball jerseys.

Beyond the cheeky nod to the “curse,” Kendall also flaunts the opulent lifestyle closely associated with her name. Addressing whispers that her wealth comes solely from family privilege, she quips: “If that weren’t the case, where do you think all this money comes from? Modeling?”

The ad’s closing line quickly became the most talked-about moment. Kendall delivers a sharp punchline: “The Kardashian curse? That’s not even my last name.” Her blunt reference immediately set off heated discussion online.

This isn’t the first time the family has confronted the rumor head-on. Back in 2018, Khloé Kardashian publicly dismissed the idea while she was dating NBA player Tristan Thompson.

As for Kendall, she is currently in a relationship with actor Timothée Chalamet. He has previously acknowledged that the rumor may contain a grain of truth—but suggested the issue lies more with the men involved than with the Kardashian–Jenner women themselves.